This style guide offers a repository of new resources, alongside the rules for using them, in order to promote coherence and consistency across all communications from IE University’s International Development department. Before getting started, please note the following recommendations:
It is essential to follow all of the recommendations defined within our guidelines in order to guarantee that these materials are used properly and that all elements are applied correctly.
Before choosing a template, please analyze the content that you have to ensure that your message is clear and precise. Remember that users have a short attention span for these types of publications. With your message clearly defined, you may now select the most suitable template.
Never overuse the graphic resources offered in this guide. Please use designs in a clean, simple way.
Color is the most important and easiest way for users to identify our brand. This guide contains the primary and secondary colors that will help you produce dynamic publications. Remember that if the publication is for a digital medium, RGB or HEX colors must be used. For print publications, use CMYK colors.
Use the resources, proportions and systems available for each channel. It’s vital that we offer users a consistent appearance across all communications in order to guarantee that we adhere to brand guidelines.